Shaping Industry. Igniting Artistry. Fostering Creative Futures. 

Artistic Director: JJ Moore

Shaping Industry. Igniting Artistry. Fostering Creative Futures. 

Artistic Director: JJ Moore

JJ Moore is a Canadian choreographer, movement director, and consulting producer, based in Toronto, Canada.

JJ brings a dynamic combination of technical mastery and visionary leadership to the forefront of the entertainment industry. Her journey began as a professional dancer, paving the way for a career that seamlessly transitioned into choreography, movement coordinating, creature creation, motion capture work, and teaching. JJ has brought her expert vision to the likes of Netflix, Amazon Prime, Disney, Nickelodeon, Hallmark, Hulu, Ubisoft video games, music videos, theatre, and more. She has worked alongside Oscar award-winning director Michael Cherry and Isiah Whitlock Jr. on the OWN Network’s Kings of Napa, Netflix’s Luckiest Girl Alive starring Mila Kunis, as well as the feature film, Little Italy starring Emma Roberts and Hayden Christensen. JJ choreographed on seasons of the hit Family Channel series, The Next Step. She has also held the role of choreographer, dance casting director, and consulting producer on all 60 episodes of Disney’s Backstage. She is constantly sought after for major projects on screen, stage, and in the commercial dance realm.

As a choreographer, JJ has been responsible for casting dancers for major projects, giving her an unparalleled understanding of the demands of the industry.

It is through this work that she recognizes the need for a comprehensive approach to training to set young dancers up for the best chance at booking paid work on high-profile assignments. As the driving force behind the JJ Dance Arts program, she not only curates innovative training for aspiring dancers but is also passionately committed to nurturing their careers beyond the traditional boundaries. She is devoted to assisting dancers in launching and maintaining their careers, understanding the mental, physical, and administrative aspects of the industry, with a honed focus on long-term success. Having worked with key players in the industry and contributing her talent to projects that captivate audiences globally, JJ seeks to develop talent to sustain themselves in a challenging but deeply fulfilling career. Her firsthand experience as a professional dancer, choreographer and movement director gives her a unique insight into the industry's demands, ensuring that JJ Dance Arts provides an immersive and comprehensive training ground.

View JJ's website to learn more

A Note from the Artistic Director:

It's not lost on me that I’m in a position of opportunity and responsibility with the chance to guide and develop individuals through my appreciation of dance. 

Mentoring young dancers to a deeper and wider understanding of themselves, to a place of technique, athleticism and musicality, while simultaneously giving them the space to discover their artistic voice and trust their creative instincts is the most rewarding element of what I do. I’m forever grateful to share my ongoing exploration of storytelling through dance with my students. 

With gratitude,
~JJ

A Note from the Artistic Director:

It's not lost on me that I’m in a position of opportunity and responsibility with the chance to guide and develop individuals through my appreciation of dance. 

Mentoring young dancers to a deeper and wider understanding of themselves, to a place of technique, athleticism and musicality, while simultaneously giving them the space to discover their artistic voice and trust their creative instincts is the most rewarding element of what I do. I’m forever grateful to share my ongoing exploration of storytelling through dance with my students. 

With gratitude,
~JJ